OUR STORY
Our Story: Donte Taylor-Williams, our founder, has always held a passion for design.
Even as a child, his passion for art manifested when he sold his anime
character drawings for 50 cents at school! That passion evolved to include
clothing, and in 2022, Donte decided to combine his design skills with his love
of fashion to create a brand. After some deliberation, the name "Success x
Greatness" was chosen. We are inspired by everyday people who work
hard to achieve their dreams for themselves and their families. Brands and
icons like Nike, Adidas, Portland Gear, Blvck, Wrldinvsn, Kingsplay and Under
Armour have also influenced our vision.
OUR VISION
Success x Greatness (SxG) is a movement inspiring individuals to achieve excellence. We envision a world where boundaries are broken and dreams become reality. SxG is committed to fostering a community of driven individuals who support and motivate each other. As more than a clothing brand, we're a catalyst for progress and personal growth. Join us in redefining what's possible.
Our mission
Our Mission: SxG is more than just a clothing brand; it's a mentality and a movement. Achieve More, Inspire Many. Success x Greatness represents the idea of multiplying everything you do: your success, your greatness, your goals, your love, your passion, and anything else that sets your heart on fire. Take what you love and amplify it! Inspire everyone around you to do the same. Our clothing is designed for dream chasers, for those who shatter limitations and reach their full potential.
Comfort Meets
Style
Our unisex tees are crafted from premium, 100% cotton for unmatched softness and breathability.
Mascot Introduction
Apex (Mascot): Apex represents the highest point, the peak. As the SxG superhero mascot, Apex embodies the idea of constantly striving to surpass your limits and reach new heights. Imagine Apex as a superhero who is always pushing himself to achieve greater things. By embodying the Success x Greatness mindset, you can approach everything you do with a multiplier effect.